The events industry will gradually re-open as people begin to be comfortable out and about again. Live events will never be replaced, as 84% of company leaders feel like in-person events are key to the company’s success, but they will have slight adjustments to help in keeping guests safe.
With the stand-still of live events currently, virtual event experiences are the current direction of the event industry. It’s an opportunity for people to participate in events as they are able to do so, but it’s also a chance to make the events their own! Virtual happy hours, virtual walks are great examples where guests are making these work for their individual needs.