Kali Trautman, Senior Event Designer at The Event Company, has been named a Top Women in Events by LASSO Workforce! Trautman’s passion for event planning jumpstarted while working as a Tournament Director for the South Dakota Golf Association. With the desire to continue to grow in her practice and experience in the events industry, Trautman landed on The Event Company’s doorstep in October of 2017 and has helped to lead over 75 events during her time at the event design agency. Since The Event Company launched in 2013, the all-female team has designed and planned over 245 events in 16 states across the country. From corporate conventions, conferences, fundraising galas, golf tournaments, and more, these events have raised over $8.2M since 2013. The shift to virtual events in the ever-changing landscape was a seamless one for Trautman and her team as they have been hosting virtual events for the last six years.

In today’s world, it is increasingly difficult to be in the ever-changing and competitive event industry. A year ago, it was a fast-paced, high-stress juggernaut of industry; in 2020, it was turned upside-down by COVID-19 and unfortunately, many businesses have been forced to diversify or compete for opportunities that are left. Now, more than ever, we can see what it really means to be a strong woman in this predominantly male landscape and to motivate other women to be the best versions of themselves. For the third year in a row, LASSO is highlighting and celebrating some of the most influential women in the event industry who have risen to the occasion to lift their teams and businesses up in the face of any circumstances they encounter.