The Prime Time Gala, hosted by the South Dakota Cattlemen’s Foundation, is an upscale gala and country music concert that raises funds to fight hunger in South Dakota through Feeding South Dakota. This event takes place each year and fills both the Sioux Falls Convention Center and Denny Sanford PREMIER Center.
The 1,600+ guests in attendance at the gala bid on silent and live auction items, enjoy tasty cocktails and partake in a delicious beef dinner. Guests ended the night with a boot-stompin’ concert that featured Little Big Town and Tyler Farr! Through the event’s eight-year tenure, the South Dakota Cattlemen’s Foundation has raised over $1.7 million for Feeding South Dakota and also for scholarships for local agriculture students attending universities or colleges in South Dakota.